Just exactly what does that mean?
It is defined as a set of mental pictures or images and the use of vivid or figurative language to represent objects, actions or ideas.
Visual content is far superior in catching someone’s eye compared to simply using verbal content only. That’s why colorful banners, wraps, window graphics, etc. are so prevalent – and so successful – in today’s world.
Using eye-catching, memorable graphics to brand your company, event, building etc., is guaranteed to draw interest and get you the kind of attention for which you’re looking. Consider Apple’s iconic branding, the golden arches of McDonald’s and Coca-Cola’s red cursive script – all are immediately recognized and are perfect examples of the impact of visual imagery.
If you’re planning an event, advertising your company or services, making an impact on your guests, customers or visitors is crucial. The goal is to be memorable. Consumers who are searching for a particular service or product might need some “eye candy” to draw them. Strong visuals are definitely one of the best ways to make that happen.
Upon walking into the room at a recent trade show I attended – that probably featured more than 80 booths – I immediately noticed a large, colorful and extremely inventive mural that had been set up towards the back of the room. That booth had 10 times more people – including me and several co-workers – standing in front of it checking out the products than any other at the entire show. They were also handing out stress balls with the same image the mural featured and everybody was grabbing for them.
So yeah, the little giveaway was certainly a nice touch but had it not been for the colorful mural that caught their attention to start with, they might never even have noticed, or stopped by, that particular booth.
You know, there’s a lot to be said for that old saying “you only get one chance to make a first impression.” Let us make sure that first impression is a memorable one and the absolute best it can be. Trust me, you’ll thank us for it later!